How’s Business in Cool and Georgetown?

The Divide Chamber of Commerce logo

Business is improving in Cool, Garden Valley and  other parts of the Georgetown Divide, but it could be better with more local promotion.

That’s what 40 small businesses told the Divide Chamber of Commerce and the county during an October business walk, the El Dorado County Office of Economic Development said Thursday.

A sign in Cool. Courtesy Alan Levine / Wikimedia, licensed under Creative Commons:,_Calif_sign.jpg

A sign in Cool. Courtesy Alan Levine / Wikimedia, licensed under Creative Commons:,_Calif_sign.jpg

Most of the business-owners surveyed said business had improved in the last five years, and said they liked the people in the area and knowing their customers, according to the full report released by the chamber.

They said their business could be improved with more local marketing and events. Business-owners and volunteers suggested ideas to bring in more tourists, like making the welcome sign for Cool a tourist attraction, improving that town’s walkability, and having the chamber host more events. A “buy local” program and an area business directory were also proposed.

Some businesses also said delays when getting building permits from the county and steep fees hurt them, according to the report.

“While there have been several outreach efforts to these communities in the past few years, this is the area’s first walk that resulted in an official report,” a county press release quoted Megan Arevalo of the Economic Development Office as saying. We believe it will prove a valuable asset to businesses in the Divide.”

The chamber of commerce will host a mixer to discuss the business walk from 5:30 p.m. to 7:30 p.m. on Tuesday, Feb. 4, at the Cork and Fork Restaurant, 3006 Highway 49.

The Divide Chamber of Commerce includes businesses in Cool, Greenwood, Georgetown, Pilot Hill, Garden Valley, Kelsey and other nearby areas.

The businesses surveyed in the walk included:

  • Ace—Divide Supply, Inc
  • American River Inn
  • American River Pizza & Grill
  • Blacksheep Offroad and Automotive Repair
  • Cher’s Hair
  • Chris LaFeilles Tractor Service
  • Chunks of Heaven Cookie Company
  • Cool Animal Hospital
  • Cool Beerwerks
  • Cool Feed & Ranch Supply
  • Cool Fitness Divide Auto Parts
  • Ferguson’s Landscape
  • Frog Pond Antiques and Gifts
  • Garden Valley Automotive
  • Holiday Market
  • Jim Feusi
  • Jolley Gems
  • Lance’s Place Bar
  • Linville Heating & Air
  • McDaniel’s Auto Repair
  • McHeating & Air Conditioning
  • Miners Club
  • Premier Foothill Properties, Inc.
  • Rafferty’s Candies
  • Red Line Engineering
  • Saints Auto Wholesale
  • Shoestrings
  • SMR Marketing
  • The Cork & Fork
  • The Golden Gecko
  • Think Business Concepts
  • Timberline Realty
  • Uptown Cool Shopping Center
  • Virgil Snyder’s Storage
  • Western Broadband Communications
  • Worton’s Market
  • Xpressions Catering
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